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Business Books by the following authors
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Business History
Siobhan-Creaton
Ryanair by Siobhan Creaton
Like them or loath them, Ryanair is one of the biggest success stories of the past decades.
This is their story.
Siobhan-Creaton Books
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Business Philosophy
Scott Adams
The Dilbert Principle by Scott Adams
Scott Adams takes a poke at business management and gives you some real lessons along the way.
Scott Adams Books
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Charles Handy
Age of Unreason by Charles Handy
The AGE OF UNREASON is an inspiring vision of an era of new discoveries, new enlightenments and new freedoms.
It is a book guaranteed to turn your understanding of the world on its head.
Charles Handy Books
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Tom Peters
Thriving on Chaos by Tom Peters
In the modern business world chaos is now the norm.
Everywhere and every day managers confront shattering and accelerating change: change paced by constant innovations in computer and telecommunications technologies.
To survive and become superlative in today`s econimic environment there is an urgent imperative beyond excellence; the flexibility that can, and must, use chaos as the source of market advantage.
This book explains how.
Tom Peters Books
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Marketing
J Christopher Holloway and Chris Robinson
Marketing for Tourism by J-Christopher Holloway and Chris Robinson
This book provides an introduction to the general theory of marketing for the tourism industry.
J Christopher Holloway and Chris Robinson Books
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